{"id":10094,"date":"2022-04-27T11:25:02","date_gmt":"2022-04-27T14:25:02","guid":{"rendered":"https:\/\/expoforest.com.br\/?p=10094"},"modified":"2022-11-22T11:26:59","modified_gmt":"2022-11-22T14:26:59","slug":"projecoes-de-mercado","status":"publish","type":"post","link":"https:\/\/www.expoforest.com.br\/2023\/projecoes-de-mercado\/","title":{"rendered":"PROJE\u00c7\u00d5ES DE MERCADO"},"content":{"rendered":"\r\n<p>O pr\u00e9-lan\u00e7amento da Expoforest 2023 aconteceu no dia 08 de dezembro do ano passado e reuniu o grupo gestor da Expoforest, formado por representantes das principais fabricantes de m\u00e1quinas para colheita florestal. O evento aconteceu na Opera de Arame, em Curitiba, e foi mediado pelo CEO da Malinovski, Ricardo Malinovski.<\/p>\r\n\r\n\r\n\r\n<p>Ricardo lembrou que o setor vive um bom momento e que os investimentos privados para expans\u00e3o de \u00e1reas florestais e industriais devem atingir R$ 57,2 bilh\u00f5es at\u00e9 2024. Os reflexos chegaram ao mercado de m\u00e1quinas, cuja alta demanda ampliou o prazo de entrega para at\u00e9 12 meses.<\/p>\r\n\r\n\r\n\r\n<p>Para Rodrigo Barbosa, gerente de marketing da John Deree, o aumento do n\u00edvel de profissionaliza\u00e7\u00e3o do setor tamb\u00e9m \u00e9 respons\u00e1vel por impulsionar as vendas de m\u00e1quinas. \u00a0\u201cDa mesma maneira, n\u00f3s, como fornecedores, temos que buscar inova\u00e7\u00e3o e tecnologia para atender este mercado, cada vez mais profissionalizado\u201d, defendeu ele. Carlos Borba, gerente de marketing e vendas da Komatsu, concordou e foi al\u00e9m: \u201cO mercado vem se profissionalizando e, al\u00e9m disso, existe muita renova\u00e7\u00e3o de frota, que corroboram com os grandes investimentos do setor florestal.\u201d \u00a0<\/p>\r\n\r\n\r\n\r\n<p>Cairon Faria, diretor florestal da Tracbel, lembrou que a demanda pela mecaniza\u00e7\u00e3o no setor florestal acontece no mundo todo, mas com mais destaque no Brasil. \u201cA demanda \u00e9 mundial, mas no Brasil, 2021 foi um ano impressionante.\u201d<\/p>\r\n\r\n\r\n\r\n<p>Rodrigo Marangoni, gerente de marketing e vendas da Ponsse, acredita que com o uso sustent\u00e1vel da madeira como mat\u00e9ria-prima deve fomentar ainda mais o crescimento do setor: \u201cEntendemos que em m\u00e9dio e longo prazo, a tend\u00eancia \u00e9 de crescimento.\u201d Fernando Campos, diretor da Ponsse Brasil, observou que o mercado de uma forte guinada com a chegada da pandemia. \u201cNossa carteira de pedidos ruiu nos primeiros tr\u00eas meses. Vivemos um momento de inseguran\u00e7a, mas a partir do segundo semestre de 2020 houve uma retomada. E ningu\u00e9m esperava uma retomada t\u00e3o forte. \u00a0\u00a0 Este clima otimista para a realiza\u00e7\u00e3o de neg\u00f3cios \u00e9 o esperado na pr\u00f3xima edi\u00e7\u00e3o da Expoforest. Ent\u00e3o marque na agenda: 24, 25 e 26 de maio de 2023. O Esp\u00edrito Extreme est\u00e1 de volta!<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\r\n<ul class=\"blocks-gallery-grid\">\r\n<li class=\"blocks-gallery-item\">\r\n<figure><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"641\" class=\"wp-image-10095\" src=\"https:\/\/expoforest.com.br\/wp-content\/uploads\/2022\/04\/lancamento01-1024x641.png\" alt=\"\" data-id=\"10095\" data-full-url=\"https:\/\/expoforest.com.br\/wp-content\/uploads\/2022\/04\/lancamento01.png\" data-link=\"https:\/\/expoforest.com.br\/?attachment_id=10095\" srcset=\"https:\/\/www.expoforest.com.br\/2023\/wp-content\/uploads\/2022\/04\/lancamento01-1024x641.png 1024w, https:\/\/www.expoforest.com.br\/2023\/wp-content\/uploads\/2022\/04\/lancamento01-768x481.png 768w, https:\/\/www.expoforest.com.br\/2023\/wp-content\/uploads\/2022\/04\/lancamento01.png 1092w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n<\/li>\r\n<li class=\"blocks-gallery-item\">\r\n<figure><img decoding=\"async\" width=\"1024\" height=\"641\" class=\"wp-image-10096\" src=\"https:\/\/expoforest.com.br\/wp-content\/uploads\/2022\/04\/lancamento02-1024x641.png\" alt=\"\" data-id=\"10096\" data-full-url=\"https:\/\/expoforest.com.br\/wp-content\/uploads\/2022\/04\/lancamento02.png\" data-link=\"https:\/\/expoforest.com.br\/?attachment_id=10096\" srcset=\"https:\/\/www.expoforest.com.br\/2023\/wp-content\/uploads\/2022\/04\/lancamento02-1024x641.png 1024w, https:\/\/www.expoforest.com.br\/2023\/wp-content\/uploads\/2022\/04\/lancamento02-768x481.png 768w, https:\/\/www.expoforest.com.br\/2023\/wp-content\/uploads\/2022\/04\/lancamento02.png 1092w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n<\/li>\r\n<li class=\"blocks-gallery-item\">\r\n<figure><img decoding=\"async\" width=\"1024\" height=\"641\" class=\"wp-image-10097\" src=\"https:\/\/expoforest.com.br\/wp-content\/uploads\/2022\/04\/lancamento03-1024x641.png\" alt=\"\" data-id=\"10097\" data-full-url=\"https:\/\/expoforest.com.br\/wp-content\/uploads\/2022\/04\/lancamento03.png\" data-link=\"https:\/\/expoforest.com.br\/?attachment_id=10097\" srcset=\"https:\/\/www.expoforest.com.br\/2023\/wp-content\/uploads\/2022\/04\/lancamento03-1024x641.png 1024w, https:\/\/www.expoforest.com.br\/2023\/wp-content\/uploads\/2022\/04\/lancamento03-768x481.png 768w, https:\/\/www.expoforest.com.br\/2023\/wp-content\/uploads\/2022\/04\/lancamento03.png 1092w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n<\/li>\r\n<li class=\"blocks-gallery-item\">\r\n<figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"641\" class=\"wp-image-10098\" src=\"https:\/\/expoforest.com.br\/wp-content\/uploads\/2022\/04\/lancamento04-1024x641.png\" alt=\"\" data-id=\"10098\" data-full-url=\"https:\/\/expoforest.com.br\/wp-content\/uploads\/2022\/04\/lancamento04.png\" data-link=\"https:\/\/expoforest.com.br\/?attachment_id=10098\" srcset=\"https:\/\/www.expoforest.com.br\/2023\/wp-content\/uploads\/2022\/04\/lancamento04-1024x641.png 1024w, https:\/\/www.expoforest.com.br\/2023\/wp-content\/uploads\/2022\/04\/lancamento04-768x481.png 768w, https:\/\/www.expoforest.com.br\/2023\/wp-content\/uploads\/2022\/04\/lancamento04.png 1092w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n<\/li>\r\n<\/ul>\r\n<\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\r\n<div class=\"wp-block-embed__wrapper\">https:\/\/www.youtube.com\/watch?v=qvMnvS1xTFo<\/div>\r\n<\/figure>\r\n","protected":false},"excerpt":{"rendered":"<p>O pr\u00e9-lan\u00e7amento da Expoforest 2023 aconteceu no dia 08 de dezembro do ano passado e reuniu o grupo gestor da Expoforest, formado por representantes das principais fabricantes de m\u00e1quinas para colheita florestal. O evento aconteceu na Opera de Arame, em Curitiba, e foi mediado pelo CEO da Malinovski, Ricardo Malinovski. Ricardo lembrou que o setor [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":10098,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem-categoria"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PROJE\u00c7\u00d5ES DE MERCADO - Expoforest<\/title>\n<meta name=\"description\" content=\"O pr\u00e9-lan\u00e7amento da Expoforest 2023 aconteceu no dia 08 de dezembro do ano passado e reuniu o grupo gestor da Expoforest...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.expoforest.com.br\/2023\/projecoes-de-mercado\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PROJE\u00c7\u00d5ES DE MERCADO - Expoforest\" \/>\n<meta property=\"og:description\" content=\"O pr\u00e9-lan\u00e7amento da Expoforest 2023 aconteceu no dia 08 de dezembro do ano passado e reuniu o grupo gestor da Expoforest...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.expoforest.com.br\/2023\/projecoes-de-mercado\/\" \/>\n<meta property=\"og:site_name\" content=\"Expoforest\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-27T14:25:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-22T14:26:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.expoforest.com.br\/2023\/wp-content\/uploads\/2022\/04\/lancamento04.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1092\" \/>\n\t<meta property=\"og:image:height\" content=\"684\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Expoforest\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Expoforest\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.expoforest.com.br\/2023\/projecoes-de-mercado\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.expoforest.com.br\/2023\/projecoes-de-mercado\/\"},\"author\":{\"name\":\"Expoforest\",\"@id\":\"https:\/\/www.expoforest.com.br\/2023\/#\/schema\/person\/8d0d6da75e47a9625367fd168d6193ed\"},\"headline\":\"PROJE\u00c7\u00d5ES DE MERCADO\",\"datePublished\":\"2022-04-27T14:25:02+00:00\",\"dateModified\":\"2022-11-22T14:26:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.expoforest.com.br\/2023\/projecoes-de-mercado\/\"},\"wordCount\":369,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.expoforest.com.br\/2023\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.expoforest.com.br\/2023\/projecoes-de-mercado\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.expoforest.com.br\/2023\/wp-content\/uploads\/2022\/04\/lancamento04.png\",\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.expoforest.com.br\/2023\/projecoes-de-mercado\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.expoforest.com.br\/2023\/projecoes-de-mercado\/\",\"url\":\"https:\/\/www.expoforest.com.br\/2023\/projecoes-de-mercado\/\",\"name\":\"PROJE\u00c7\u00d5ES DE MERCADO - 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